I provide versatile and tailored growth strategies that drive sales, maximise profits, and empower your team.

With over 30 years of experience in the business world, I’ve had the privilege of working with leading companies like Marks & Spencer, Wyevale Garden Centres, Draeger, and Arco. My journey started in B2C, but it was in B2B that I found my true
calling, particularly working with SMEs. Building my own business from the ground up was a transformative experience, teaching me the hard realities of entrepreneurship—the challenges, the triumphs, and the occasional solitude.

I’ve managed, operated, and successfully exited multiple B2B SMEs, gaining a wealth of experience across all facets of business. This journey has equipped me with a unique skill set, making me a 'Swiss Army Knife' for SMEs—ready to tackle
any challenge that comes my way.

Living with dyslexia, I initially struggled in traditional academic settings, but I developed my own strategies for learning, which led me to achieve an MBA, p/q CIMA, NEBOSH certification, and complete advanced courses like the Cranfield General Management Course and ILM7 in Executive Coaching and Mentoring. My commitment to continuous learning extends to helping others; through the Help to Grow programme, I mentor business leaders, uncovering a critical gap in the SME
sector—a strong vision but a lack of clear execution strategies.

To bridge this gap, I founded Strategy121, based in Cossington, Somerset. My mission is to empower SMEs with the knowledge and tools they need to achieve sustainable growth and build future-ready leadership teams. I focus on businesses up to £30m in turnover, providing support both locally and nationally.

Outside of work, I’m a dedicated grandfather who treasures time with family. I’ve learned the value of work-life balance—a lesson I’ve come to appreciate over time. In my free time, I enjoy running, cycling, DIY projects, vegetable gardening, playing
chess, and volunteering for the village rewilding project, which keeps me connected to my community and nature.

Outside of work, I cherish being a grandfather and value the time spent with my family. I've learned the importance of work-life balance—it's a lesson that's never too late to learn. My personal interests include running, cycling, DIY projects, vegetable gardening, playing chess, and volunteering for the village rewilding project.